The pan-African music conference for Collaborations, Exchange and Showcases ACCES 2019 held in Accra, Ghana hosted a panel discussion about Africa’s music streaming economy titled, ‘Algorithms and Playlists: The Hit makers of the Streaming Era?’
Algorithms and Playlists: The Hit makers of the Streaming Era
The session saw top music industry panelists such as Apprise Music founder, Michael Bamfo (Ghana); MusicTime and Simfy Africa CEO, Oye Akideinde (Nigeria); Boomplay Music Ghana manager, Elizabeth Ntiamoah (Ghana); Believe Distribution Services label manager for world music, Michèle Beltan (France); and Impact Hub Accra founding partner and COO, Kelechi Ofoegbu.
The panel gave insight on ways that independent artists and music labels can get onto curated playlists and AI-powered discovery engines, the lifeblood of most music streaming services that has fundamentally changed the listening experience; enabling users to discover new artists and genres, while creating new global audiences for independent musicians and labels.
About Apprise Music & Media
Apprise Music offers many options for music distribution and promotions. We help musicians to gain affordable and equal access to all channels of digital music distribution with a keen focus on Artistes in their indigenous communities from Africa. Apprise Music has its Headquarters in Ghana with representations in Burkina Faso, Togo, Uganda, Sierra Leone, and Congo.
Apprise Music delivers songs and video content to monetized digital platforms only and continues to break more market grounds for the Artistes and record labels we represent by partnering with emerging music streaming services that have a focus on Africa.
We offer bespoke digital release strategies for artists & labels across all platforms increasing visibility, engagement, sales, and streams. We have dedicated music professionals at your service to develop your digital strategy. Honesty, transparency, and efficiency are our core values.
ACCES by Music In Africa
ACCES is a pan-African trade event for music industry players to exchange ideas, discover new talent and create business linkages. ACCES is held in a different African city every year, attracting active music industry players from across the globe.
ACCES is organised by the Music In Africa Foundation, a non-profit and pan-African organisation, in partnership and with the support of Siemens Stiftung, Goethe-Institut, Reeperbahn Festival International, Alliance Française, BMG, MediaSound Hamburg, the Multimedia Group, Africa Art Lines, Afrikayna, the Gold Coast Hub, the Year of Return, the Prince Claus Fund and the ANT Mobility Grant from Pro Helvetia Johannesburg, financed by the Swiss Agency for Development and Cooperation (SDC).
This year ACCES has a partnership with Reeperbahn Festival. The partnership creates a framework for the festival to collaborate with ACCES in facilitating sustainable business engagements and exchange between European and African music businesses and professionals, as well as the provision of performance opportunities to musicians in both territories.
Report : GhanaWeb by Ama Larbie